It's all about the spin
(August 25) - The good old New Democratic Party may be getting old but it’s still New. There were rumblings and grumblings that it might change its name to the more trendily Obama-friendly Democratic Party, but it didn’t happen.
Oh well.
Of all the problems it faces, the name is the least of its worries. As Tommy Douglas said, it keeps its legitimacy as long as New York keeps its name.
If the change was going to happen, it would have been at the party’s convention in Halifax last week. I wasn’t there, and it didn’t get to a vote, so the old name stays on as the new name.
It didn’t matter.
Anyone could tell at a quick glance how new the old party really is. You just had to look at its convention logo. HFX09. Made 4 tweeple with no time 2 spell the words they want 2 say 2 U.
Don’t get me wrong. It is great that the NDP is trying to become more attractive to a younger demographic. Old farts like me have hung around too long to leave now. The task is to look attractive to youth, but an old new party needs more than an image make-over to become a young old new party.
We can talk about what it does need in another column. This one is all about the spin.
All the parties are doing it. They are all controlled by communications gurus who fervently believe that it doesn’t matter how good you are. It’s how good you look that counts. Even the Conservatives gave it a try when they dressed Stephen Harper in a cool cashmere sweater.
There is a good reason why spin doctors are paid more than researchers. Facts don’t matter. Perceptions do.
There’s a lot of spinning tops all around us. Both sides in the Hassle at Hanlon Creek got in on it. They had to, because once the occupation began, each side had to present its position in the best light possible.
The city’s position is that the development can be carefully controlled to protect the sensitive environmental features of the land. They spun their case reasonably competently. The mayor courageously stuck her head out and argued the city’s position on her blog. It would have been nice to hear some councillors speak up in support of her.
The protesters had a tougher job. They were on the attack, and needed to speak in apocalyptic absolutes. When you’re on the outside looking in there is a tendency to make your case by overstating it. The land being developed is not Guelph’s last old growth forest. Carson Reid bowled over much older trees without consequence.
Of course the land under development is an integrated ecological system. What isn’t? If we wait patiently for the protesters to stop spinning we’ll be able to see where they would lead us. If the land along the Hanlon can’t be developed, nothing can. The truth of the matter is that wherever a shovel enters earth, a microcosm of plant and animal life is uncovered.
When John Galt took his axe and gave that maple forty whacks, he started a process of development that brought us to where we are today.
Some has been well planned, some has not. At every stage, the environment has been affected. It changed, it evolved, it suffered, and it recovered.
We can have a discussion about the earth’s ability to keep on healing itself. How long can it keep doing it?
While we debate, development will continue.
It can go Carson Reid’s way, or it can go Karen Farbridge’s way.
I know the direction in which my head is spinning.
